The world of hospitality is changing, with the Covid-19 pandemic pushing more and more businesses to reassess their processes. While at the moment this is a scary time for many sectors dependent on walk-in trade, new ways of doing things are also evolving to help them adapt to the ‘new normal’.
By using a table service app, pubs and other hospitality businesses can access crucial customer data which assists them in the future.
Why store customer info?
There are lots of different reasons why your pub might want to store customer data, but key among them is marketing to these customers after they’ve visited the venue – and knowing who your patrons are. The best ordering app for pubs and bars will help make gaining and retaining customer details a breeze, so customers are less likely to show resistance or be concerned about improper use of this information.
- Market with ease
Once you have data from your customers, you’ll be able to send them targeted marketing materials which match their interests and demographic. This in turn will enable you to draw them back in -something which has become particularly relevant during the troubled times of the Covid-19 pandemic.
- Reward loyalty
The same data can also be used to ensure you reward your loyal customers, helping them feel like valued individuals rather than merely a number. This could involve special discounts or customer perks, which will allow you to both reward their loyalty and retain it.
How can the app help?
The main function of your table ordering app will of course be processing orders, as well as streamlining your processes. There has never been a better time to look at the way you currently do business and make all the little improvements which you’ve been putting off.
With a drink ordering app, customers will be empowered to order their drinks with minimal contact, making it ideal for social distancing adherence. In addition, the Ordery app can be customised to meet your needs, so this is far from a ‘one size fits all’ solution, and instead takes into account the intricacies of what you really need, when you really need it.
As businesses continue to alter their requirements in the months ahead, the Ordery app is the perfect partner to gain access to customer data whilst serving their changing needs.